Reach runners where they discover
clubs, races, plans, and events
PaceMates offers curated, premium sponsored placements for relevant running partners across our web platform and upcoming iOS app. No generic ads, only brands, clubs, and events that matter to runners.
Not looking for paid promotion? If you want to offer a free discount code to PaceMates members instead, that belongs in our Partner Perks program. Perks and Sponsored Placements are separate. see the comparison below.
Why Advertise on PaceMates?
PaceMates is a community-driven running platform. Runners use it to find training partners, join clubs, track runs, follow training plans, and discover local races and events in supported countries.
Highly Engaged Runners
Active runners who train, race, and engage with the community weekly.
Local & Community-Led
Club discovery, parkrun listings, and local event browsing drive real intent.
Context-Relevant Placements
Your brand appears alongside training plans, challenges, and race discovery, not random feeds.
Curated & Approved
Every partner is reviewed for quality and relevance. No spam, no low-quality ads.
Native Premium Design
Sponsored placements look and feel like native content, not disruptive banners.
Web + iOS (Coming Soon)
Reach runners on the website today, and in the iOS app when placements launch.
Who Is This For?
PaceMates sponsored placements are built for running-relevant partners who want to reach an engaged, local community of runners.
Running Shops
Local and national running retailers
Races & Events
Race organisers and event series
Running Clubs
Athletics clubs and community groups
Coaches
Running coaches and training services
Physios & Recovery
Sports physio, massage, and wellness
Shoe & Apparel Brands
Running footwear and clothing
Nutrition
Sports nutrition and hydration brands
Local Partners
Running-related local businesses
Available Placements
Browse our curated placement inventory. Each placement has a defined location, audience context, and content format. Web placements are live now.
Web Placements
LIVE NOWDiscover Featured Partner Card
AVAILABLEAppears in the Discover page in a featured local partner module viewed by runners browsing clubs, routes, races, and local activity.
Where it appears
Discover page — Featured Local Partners section
Audience: Runners actively exploring local running community, clubs, and events
Discover Featured Event / Race Slot
AVAILABLEAppears near local events, parkruns, and race discovery modules on the Discover page.
Where it appears
Discover page — near events and parkrun listings
Audience: Runners looking for upcoming races, parkruns, and community events
Challenges Sponsored Challenge Slot
AVAILABLEAppears in the Challenges section as a sponsored challenge card for users exploring fitness challenges and local campaigns.
Where it appears
Challenges page — Sponsored Challenges section
Audience: Runners browsing active fitness challenges and community campaigns
Training Plans Featured Partner Slot
AVAILABLEAppears below training plan details or in training-related discovery as a relevant sponsor for runners following structured plans.
Where it appears
Training plan detail page — Partner Recommendations section
Audience: Runners actively following or browsing structured training plans
Club Directory Featured Listing
AVAILABLEFeatured visibility inside club and group browsing, appearing prominently above standard listings.
Where it appears
Clubs & Groups directory — Featured Listings section
Audience: Runners searching for local clubs, running groups, and athletics communities
Advertiser Directory / Offers Page
AVAILABLEDedicated listing on the PaceMates Partners & Offers page, visible to all runners browsing partner deals and local running offers.
Where it appears
Partners & Offers page — Featured Partner listing
Audience: All PaceMates users browsing partner offers and running deals
iOS App Placements
COMING SOONThese placements will appear in the PaceMates iOS app. Pricing and details are shown for planning purposes. Booking opens once iOS placements are enabled.
iOS Feed Promoted Partner
COMING SOONAppears at the top of the iOS Feed as a compact sponsored partner card. This placement is coming soon and is not yet available for booking.
Where it appears
iOS App — Feed tab, top of feed
Audience: iOS app users viewing their activity feed
iOS Discover Featured Partner Card
COMING SOONAppears in the iOS Discover screen as a featured local partner card. This placement is coming soon and is not yet available for booking.
Where it appears
iOS App — Discover tab, Featured Partners section
Audience: iOS app users exploring local running community
iOS Discover Featured Event / Race Slot
COMING SOONAppears in the iOS Discover screen near event and parkrun listings. This placement is coming soon and is not yet available for booking.
Where it appears
iOS App — Discover tab, near events section
Audience: iOS app users browsing upcoming events and parkruns
iOS Challenges Sponsored Slot
COMING SOONAppears in the iOS Challenges screen as a sponsored challenge. This placement is coming soon and is not yet available for booking.
Where it appears
iOS App — Challenges tab, Sponsored section
Audience: iOS app users exploring challenges
iOS Training Partner Slot
COMING SOONAppears in the iOS Training section as a relevant partner recommendation. This placement is coming soon and is not yet available for booking.
Where it appears
iOS App — Training plan detail, Partner section
Audience: iOS app users following training plans
What Placements Look Like
All sponsored placements use native PaceMates design. They feel like part of the platform, not intrusive banner ads. Here are the three placement styles:
Card Style
Full card with image, logo, headline, description, and CTA. Used for featured partner and event placements.
Banner Style
Horizontal gradient banner with logo, headline, and action button. Used for challenge sponsors and training partners.
Compact Style
Minimal inline placement with logo and headline. Used for directory listings and sidebar placements.
How It Works
Apply
Submit your advertiser application with your business details.
Get Approved
Our team reviews your application for relevance and quality.
Choose a Placement
Browse available placements and select where you want to appear.
Submit Your Campaign
Upload your creative assets: logo, headline, description, and link.
Pay on the Website
Complete payment securely via Stripe on the advertiser portal.
Review & Go Live
Our team reviews your creative for quality, then activates your placement.
All payments happen on the website
Advertiser purchases are processed through Stripe on the PaceMates advertiser portal. There are no in-app purchases or external billing.
Quality & Approval Standards
PaceMates is a curated platform. Every advertiser and campaign is reviewed to ensure quality and relevance for our running community.
What We Accept
- Running gear, shoes, and apparel brands
- Race organisers and event series
- Running clubs and athletics communities
- Coaches and training services
- Sports physios, massage, and recovery
- Sports nutrition and hydration
- Running-related local businesses
- Fitness technology relevant to runners
What We Don't Accept
- ✕Gambling or betting services
- ✕Adult content
- ✕Misleading health or supplement claims
- ✕Unsafe or unregulated supplements
- ✕Irrelevant mass-market advertising
- ✕Political campaigns
- ✕Low-quality affiliate or spam offers
- ✕Brands with no connection to running or fitness
What We Review
Every campaign is assessed for relevance, quality, clarity, brand trustworthiness, design quality, and landing page quality. PaceMates may reject, request edits, pause, or remove any campaign that does not meet our standards.
Perks vs Sponsored Placements
PaceMates offers two separate ways for partners to engage with our running community. They serve different purposes and work independently.
Member Perks
Perks are exclusive member discounts and offers. Partners provide a discount code or link that PaceMates members can reveal for free.
- Member benefit: discounts and savings
- Free for partners to list
- Revealable codes for signed-in members
- Best for giving members real value
Sponsored Placements
Sponsored placements are paid promotional opportunities. Partners pay to appear in premium positions across PaceMates discovery surfaces.
- Paid visibility and reach
- Premium placement on key surfaces
- Campaign booking and reporting
- Best for launches, races, and brand awareness
Frequently Asked Questions
Ready to Reach Runners?
Get premium visibility on PaceMates. Browse available sponsored placements, apply as an advertiser, or contact our sponsorship team to discuss your campaign goals.